THEMES

Each year we explore an overarching theme through several trend buckets. This allows for unexpected relationships to reveal themselves through adjacencies, the ability to explore at different scales and for each year of research to layer upon each other, creating a palimpsest of ideas.

Theme 02: Beauty
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beauty definition the quality present in a thing or person that gives intense pleasure or deep satisfaction to the mind, whether arising from sensory manifestations (as shape, color, sound, etc.), a meaningful design or pattern, or something else (as a personality in which high spiritual qualities are manifest).1 a beautiful thing, as a work of art or a building.2  a beautiful feature or trait in nature or in some natural or artificial environment 3

“I am very sensitive to beauty.” Etel Adnan, Colour As Language

Dead Poet’s Society, 1989

Theme 01: Sustain
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sustain ^definition to give support or relief to.¹ to supply with sustenance : nourish.² keep up, prolong.³ to support the weight of.⁴ prop also : to carry or withstand (a weight or pressure).⁵ to buoy up sustained by hope.⁶

Femi Kuti, son of Fela Kuti, holds the world record for the longest note sustained on a saxophone, 51 minutes and 33 seconds.

La Collectionneuse (1967) dir. Éric Rohmer.

ARTICLES + VISUAL PODCASTS

^descriptionThrough dialogue with experts and thought leaders, we buttress themes and trends we are seeing in the world.

^forms Conversations take various forms: audio recordings paired with artful video, group chats spanning time and space, traditional broadsheet publications, or tête-à-tête in the margins of a book.

^preview if you are curious about the content included in our subscription platform, please feel free to check out a few excerpts. ^right Each essay includes historial and cultural context to a current or upcoming trend cycle, TLDR; key takeaways, and ways to observe, apply or subvert the trend according to your brand's needs.

Featured

life drawing session with eva berezovsky

Inspired by how light and shadows find home on the human form, and the way our space carries the sun’s glow and descent, we gathered to celebrate the body through creative practice.

writing pysanky with tulipán

The tradition of creating wax resist dyed eggs for Spring Equinox has ancient roots — known as pysanky in Ukrainian and hímestojás in Hungarian are formative rituals for Alex Eninsche.

natalie clifford barney

Her literary salon grew out of a tradition of Salonnières, women who subverted their role in private space, to exercise power and influence in the public arenas of culture.

salonnière x for the corpse

Our second dinner with @forthecorpse at Maison Bodega operates at the intersection of food, materiality and a recontextualization of how we experience dining.

in dialogue: for the corpse

Our conversation with Aubrey Devin about her dinner party practice “For the Corpse” and how we are nourished by life’s riches - food, pleasure, nature, beauty, love.”

in dialogue: thirsty thirsty

Episode 03: Thirsty Thirsty → about how web3, crypto and DAOs are fertile ground for regeneration and remembrance with ThirstyThirsty founder, Alexis Schwartz.

navigating delftly

Explore how domestic items were used to mark time and how we can view trends through a larger arc.

shades from shells

Tyrian Purple, made from the murex shell, was not an exact color, but varied significantly from a warm reddish base through to cool bluish one.

in dialogue: kamila aubre

Our conversation with botanical perfumer Kamila Aubre and her symbiotic relationship with materiality.

salonnière in monocle magazine

Monocle’s Entrepreneurs issue highlights the emergent nature of Salonnière Paper from the renovation of Maison Bodega, how our membership weaves between the concepts of IRL + URL, public + private space and how that can impact trends and creativity.

a remembrance of things present

A dinner collaboration with For the Corpse explores how patterns we find in nature can translate to the most significant journeys in life.

biomimicry

Episode 02: Biomimicry → about how admiration of nature through biomimicry and reciprocity are key to sustaining our future.

not your grandma’s lilac

Relinquish any preconceived notions of lilac as it extends across seasons and genders!

bring on the butter

There’s an immediate connection to familiar foods that are recontextualized into fashionable hues.

shapeshifting nature

Episode 01: Shapeshifting Nature → about forms of nature translating into forms of culture.

sustaining digital closeness

Are Zoom and social media platforms enough to keep us connected in unprecedented times?

shapeshifting nature

Objects of culture take on forms of nature, sometimes evoking illusion and sometimes revealing artifice.

seashells for spring

Sea shells have enchanted mankind as far back as human records go and continue in SS21.

where sky meets soil

Allow us to indulge ourselves in one of our favorite 2021 palettes in fashion and home : horizon.

ritual and the return to craft

Considering the role of beauty and usefulness in objects and their value in a post-Veblen model.

merging URL and IRL

Exploring examples of what happens when IRL and URL merge into phygital environments.

readymade meets opensource

Duchamp, Margiela + Abloh walk into a bar: an exploration of TikTok and opensource culture.

from cottagecore to totaro

How to sustain emotional connections between consumers and brands during hard times.